Marketing Minutes 2006-05-24

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Marketing Subcommittee Minutes:


Committee members: •David Boloker(IBM), Chris Erickson (IceSoft), John Lilly (Mozilla), Dylan Schiemann (Dojo), Todd Hay (Adobe), David Frankel (SAP), Coach Wei (Nexaweb), Jochen Krause (Innoopract), Joe Becker (IBM), Javier Gallego, (SoftwareAG), Luis Derechin (Jackbe), Jon Ferraiolo (IBM)

Meeting Attendees: Dylan Schiemann (dylan@dojotoolkit.org) , David Boloker (boloker@us.ibm.com), Chris Erikson (chris.erikson@icesoft.com), John Lilly (lilly@mozilla.com), David Frankel (david.frankel@sap.com), Joe Becker (bjoseph@us.ibm.com), Gary Horn (BEA), Luis Derechen (luisd@jackbe.com), John Janetos (Laszlo)

Meeting Agenda:

  • ISP
  • Web Site Layout
  • Mail vs Wiki vs newsgroups
  • Definitions & Mission Statement
  • OpenAjax Alliance Logo
  • Thoughts on Marketecture Paper

NOTE: Eddie/Ken from BEA: can you please pass this note to Gary Horn as I don't have his e-mail and ask him to send me an note so we can add him in

Kent Libbey - Can you please pass this to John and have him send me an e-mail so we can add him to the list

Discussions:

  • Marketing Committee accepted choice of Kattera as ISP & its support of PHP4/5 with growth option of Java later if needs/required
  • Marketing Committee reviewed the design of the following web sites to look at alternative designs for OpenAjaxAlliance.ORG/COM/NET 
  * VESA.ORG
  * DEVELOPER.MOZILLA.COM
  * WS-I.ORG
  * ROCKERFELLER.COM (Look at Foundation Tab)
  * WIKIPEDIA.COM

Findings: VESA.ORG web site seems best designed to fit needs of OAA

  • Discussed the creation of a OAA Logo - Dylan volunteered that 2 folks in his group would come up with about 4 mock-ups for us
  • Had a quick discussion of the use of Newsgroups vs Wikis vs Mail 
  * it was determined that we would use a Wiki to initially do a lot of our internal communications/postings
     *  Wiki choice at least for now is MediaWiki  
  * in terms of Mail - we will use Mailman
  * at this point, the organization doesn't have a need for newsgroups
  • Initial Web Site Page would focus on: 
  * "What OpenAlliance is"
  * Mission Statement
  * Deliverables
  * Member Companies

and then will be build out as we generate papers/marketecture information/examples

  • Marketecture Paper 
  * We agreed that paper needed to be outlined first and then drafted by a few folks
  *  Chris volunteered to take a shot at outlining
  * We started on a quick list of requirements/outline for the paper:

  * OAA's Definition of AJAX (from F2F)
  * Definition of Ajax Market as it exists now and impediments facing customers/vendors (from aspect of Open or Closed products)
  * Define Ajax's Value Proposition including
    * Open Standards
    * Platform Independence
    * Browser Independence
    * Operating System Independence
    * Language Independence
  * Plot Ajax's Evolution ( 2 years )
  * Create Marketecture including Interop/Functionality/New defacto/actual Standards


ACTIONS:

  • Dylan - Logo Mockups
  • Chris - Begin to sketch out outline
  • David - move foward on Web Site ( kittera, use VESA.ORG as template), get MediaWiki Implemented, Mailman Implemented), get web designer involved


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