Marketing Minutes 2007-02-06

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URL: http://www.openajax.org/member/wiki/Marketing_Minutes_2007-02-06

Contents

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OpenAjax Alliance Marketing Committee meeting minutes 2007-002-06

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Attendees

  • David Boloker <boloker(at)us.ibm.com>
  • David Frankel <david.frankel(at)sap.com>
  • Jon Ferraiolo <jferrai(at)us.ibm.com>
  • Joseph Becker <bjoseph(at)us.ibm.com>
  • Ken Tam <kentam(at)bea.com>
  • Mike Wagner <mikew(at)jackbe.com>
  • Seshubabu Simhadri <ssimhadri(at)gce2000.com>
  • Sharat Chander <sharat.chander(at)sun.com>
  • Ted Thibodeau <tthibodeau(at)openlinksw.com>
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Original Agenda


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Minutes

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Topic: Status with InteropFest

Jon: 3 companies claim they pass, and their works looks good to me. TIBCO is ready to pass, but waiting on approval of a small change to the test. A few other companies have said they intend to pass by the F2F. At this point, best guess is about 10 companies, +/- 3, by time of F2F. How about people on the call?

DavidF: SAP is looking at the Hub.

Sharat: Same at Sun. Technical team is evaluating.

Jon: Greg Murray says he is ready to engage more strongly with OpenAjax.

Sharat: Yes.

Mike: John Crupi is looking at it. Will get back. Emails are going around.

Ken: Our main interest is integrating with other frameworks, such as with our portal products. We don't pursue our own framework.

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Topic: Logos

Jon: One more reminder. Logos are available. It is good for members to advertise that they are members.

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Topic: Marketing charter

Jon: Any feedback?

DavidF: Generally looks good. Question. Some language refers to conformance frameworks. Is marketing group responsible for conformance frameworks?

Jon: Marketing group sets high level direction, but details are done in the technical groups.

DavidF: Will there be an official way to determine conformance? Don't understand what marketing group isn't going to do and what it will do.

Jon: We have talked about this before and concluded that there will be no certification process. Conformance is something that companies can claim. We trust the industry to do the policing.

DavidF: For example, the charter says "sample conformance frameworks". What does this mean?

Jon: Oh, that's potentially confusing. Let me work on the language to express is better.

DavidF: OK. Also, 2nd paragraph in that section talks about "criteria"

Jon: Needs to be watered down. Might be confusing. I'll work on that also.

DavidF: "conformance strategies" is ok in another part of the document

DavidF: Other than that, ok, but a few grammatical things. I'll take a pass on the wiki page and fix those things.

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Topic: Updated Web site

Jon: Generally, minor changes. Single white paper now four separate white papers as we have discussed in the past. White paper #1 has the most new content but has had lots of review, particularly an editorial pass from ILOG. White paper #2 is the same as what was published with AJAXWorld and we worked on that extensively in November/December. White paper #3 is almost entirely the same as section 3 from the old white paper, but with some changes to the section on Collaboration to talk more about Enterprise things rather than consumer things. White paper #4 is almost entirely the same as section 4 from the old white paper. I think it is in good shape. Used tidy on all of the pages.

DavidF: I had hoped to do a pass on the white papers but I have been ill.

Jon: Anyone looked at the new Web site? I realize it was short notice. I tried to send out the agenda earlier, but the mail system was clogged and I didn't notice until late yesterday.

(silence)

DavidB: I will review it and send a note on the reflector. How about no negative comments in 7 days and then post?

Jon: Can we make it shorter? How about by noon on Friday so I have time to upload the Web site on Friday afternoon.

(agreement)

RESOLUTION: Unless there are objections by Friday noon, the Web site will be updated on Friday afternoon (California time).

DavidB: I can get feedback in less than a day.

Sharat: Feedback within 24 hours.

Jon: Not a huge worry if there are minor problems. We can easily upload fixes as we discover them.

Ted: One thing is that I think we should still have an about.html. It is good to have a single click to a summary.

Jon: Main reason for eliminating was the menu felt heavyweight, but that was a minor thing, so no problem restoring it. Everyone agree?

Sharat/David/someone else: Yes

Jon: I'll upload an about.html within an hour.

Jon: No PDFs for white papers. Was more important when we had a single 24-page white paper.

David/Ted: PDFs are nice to haves but not required. OK to just have Web pages.

DavidF: Regarding the white papers, I think they are in good shape. Makes sense the way they are broken up. But it turns out that the 1st and 4th white papers do not have references to SOA. Would like to add a small reminder in each.

Jon: Yes, I agree, we need to do that.

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Topic: F2F agenda

Jon: I am proposing a working session theme. Interactive sessions will keep people from falling asleep.

DavidB/Ken: Good idea.

Jon: Regarding marketing topics, there is "add ajax to web site" and "OpenAjax promotion". I will have a proposal about a product selector application that uses our taxonomy to identify members' products and then link to their web site. On promotion, of course there are press releases, but what are our objectives and what strategies should we pursue?

Jon: Questions: 2-day, 1.5-day or 1-day, and should we have breakout sessions.

DavidB: Some commonalities, but then break into technical vs marketing. Then bring everyone back together. Historically, that is last 2 meetings, we have had enough to fill 2 days. But maybe people want to get out of NYC early to get flights home.

Jon: Tentative proposal: end after lunch on Friday. Thursday is all-hands. Friday morning for breakouts. After breakouts we have all-hands wrapup. Food will help keep people to the end. But if the list of topics is too long, we should go a full 2 days. Don't waste the opportunity of everyone being together.

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