Marketing Minutes 2007-02-20

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Contents

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OpenAjax Alliance Marketing Committee meeting minutes 2007-002-20

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Attendees

  • David Boloker <boloker(at)us.ibm.com>
  • David Frankel <david.frankel(at)sap.com>
  • Jon Ferraiolo <jferrai(at)us.ibm.com>
  • Joseph Becker <bjoseph(at)us.ibm.com>
  • Ken Tam <kentam(at)bea.com>
  • Mike Wagner <mikew(at)jackbe.com>
  • Sharat Chander <sharat.chander(at)sun.com>
  • Erwan Paccard <epaccard(at)ilog.fr>
  • Michael Cote <mcote(at)redmonk.com>
  • Chuck Allen <chucka(at)hr-xml.org>
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Original Agenda


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Minutes

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Topic: Updated Web site

Jon: As we agreed on the last call, the Web site update was posted on Feb. 9. Updated Web pages and 2nd set of white papers.

Erwan: When you go to the white papers, there is no menu. Is this on purpose?

Jon: Yes. So they will print better. We did the same thing with the white paper on the previous version of the Web site.

Erwan: Fine by me.

Jon: This is an issue that comes up because of the side menu. We might want to reconsider this approach when we do our next Web site redesign.

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Topic: Preparing for March F2F meeting

DavidB: Logistics question. Lunch on site or do we head to a restaurant?

Sharat: Depends on # of bodies. Difficult to manage if lots of people.

DavidB/Sharat: Let's stay together in the room.

Jon: Let's look at the proposed agenda's list of marketing topics. Any topics we need to add?

Sharat: The topic as stated is broad enough to cover everything.

Sharat: We are all going to conferences but need a unified voice. What sort of leave-behind do we need? Virtual? Collateral sheet?

Joe: Is the Alliance going to have a table? When/where is the InteropFest happening?

Jon: It's happening offline in the weeks preceding the conference. 3 companies have passed the test already. TIBCO also has passed but hasn't changed the wiki page yet.

Joe: Any visible evidence that people can see?

DavidB: Put it out on a Web pay. Company can say they tested interop via X, Y and Z. Companies then mention this to the press. I expect the press will be asking who passed and current status.

Joe: What is the something that we can share visually?

Jon: We have a wiki page which shows everyone who passes. On that page there is a table showing the companies that pass and a URL to the posted Web page that shows "TEST SUCCEEDED" five times, plus a region for extra credit for the company to advertise their special features. So far, most of the companies are taking advantage of the extra credit opportunity.

DavidB: The fanfare around interoperability is likely to be later. This is an early test case.

Erwan: I thought we agreed to drop (couldn't read notes) for analysts. And have a booth with a terminal.

DavidB: SC discussed this. Yes, we will reach out to the press. But we don't have the ability to have a station at the show.

Erwan: I might be able to supply a laptop.

DavidB: But no booth to put it on.

Erwan: I don't want to steal away from everyone else, but ILOG could provide space within its booth.

DavidB: Companies that pass could show OpenAjax at their booths.

Jon: Need at least 3 companies for this to make sense.

DavidB: Let's reach out to companies that pass and see if they will come to the show. Also, I could ask Jeremy for a place.

(Everyone likes the idea)

Chuck: At HR-XML, we always trade for space at tradeshows. But we have found that borrowing space from companies faces resistance. The marketing people often have strong feelings about what should appear at the booth.

Chuck: What works is a small sign for companies that passed. Marketing people tend to like it. Also, a piece of collateral with it.

Jon: The sign could be our conformance logo.

DavidB: Conformance, or passing test, or compliance? Which one?

Jon: Passing test. People can say they are conformant yet. Conformance is much more than passing the test. There are about a dozen conformance requirements in the Hub spec and most likely no one satisfies those at this stage.

Chuck: I'll get an example of one of our signs. It costs about $3/sign. People love the signs.

Jon: Proposal: Let's try to have sample sign ready for next phone call.

Chuck: I might be able to have the signs made. How many?

Jon: Between 5 and 20.

Chuck: I just need an EPS file to make the signs.

(Everyone: fine)

Michael: Table spread out is a nice physical metaphor, so I like the idea.

Jon: One thing I have been proposing is that we are careful to undersell rather than oversell. We are just getting started and the Hub really isn't very much. Don't want people to turn our news against us.

David: Key message: Multiple companies are interoperating using open source code. Companies are getting ready to mix and match.

Michael: Part of message is that we have something so soon. Pretty momentus. The other thing is that this isn't just a single vendor. Spread out equally is important.

Jon: We need to also prepare our talking points.

Michael: Need elevator pitch for members.

DavidB: Joe, you and I have worked on that in the past.

Chuck: Pitch sounds good. Booth people sometimes don't know too much.

Michael: Have something like an EPS/PDF to print, having the same message. Cheesy?

DavidF: Not cheesy. Good idea.

Michael: Nice to be on message.

Erwan: One page data sheet to give away?

David: Yes. More than willing to work on it.

(Everyone: We'll help)

Joe: For internal or external purposes?

DavidB: Both. Can harvest information from Web site.

Jon: Another option is to just print our new white papers.

Michael: Good for detailed info, but need a shorter version, too for most people. 1 page or card size.

Erwan: What forum for collaboration?

(Decision: DavidB/Joe initiate discussion via email. Once things settle, capture result on wiki.)

ACTION DavidB/Joe: Send kick-off email on elevator pitch and small number of talking points

ACTION Chuck: Send examples to Jon

ACTION DavidB: Chat with Jeremy about booth. Will ask for a place to talk about OpenAjax. Have a laptop. Maybe a spot in hallway. But don't know what he can do at such a late date.

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Topic: Press release around AJAXWorld and F2F

Joe: Press release about InteropFest and new members?

DavidB: Yes. Low key piece, but good to keep our messaging in the news. Talk about key milestones that we met and future direction. Success we are having.

Jon: What Michael said earlier - making a lot of progress in a short period of time.

DavidB: Keep saying there has been a lot of progress for the group. Less than a year. Here is what we have done and here is our plan.

DavidB: Big question that comes up. Will OpenAjax continue forever or will someone pick it up? What we said was that when we became mainstream then Ajax would continue on its own and either the organization goes away or works on new topics.

DavidF: SOA.org has said it is on a 3 year mission. Set time horizon with objectives within that time. It's one approach.

Jon: Put the question of the end game for OpenAjax on the F2F agenda?

Chuck: Yes. really classic question. Not may consortia look at when they are done.

Jon: But at F2F, just discuss, no decisions.

DavidF: yes.

Michael: There is a momentum story. We aren't just writing PDFs. Part of our elevator pitch. We have X people doing something now, not just working on a nice spec that people might adopt.

Jon/DavidB: Sounds great.

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