Marketing Minutes 2007-06-19

From MemberWiki

Jump to: navigation, search

URL: http://www.openajax.org/member/wiki/Marketing_Minutes_2007-06-19

Contents

[edit]

OpenAjax Alliance Marketing Working Group meeting minutes 2007-06-19

[edit]

Attendees

  • David Boloker <boloker(at)us.ibm.com>
  • Jon Ferraiolo <jferrai(at)us.ibm.com>
  • Mike Wagner <mikew(at)jackbe.com>
  • Ted Thibodeau <tthibodeau(at)openlinksw.com>
  • David Frankel <david.frankel(at)sap.com>
  • Andre Charland <andre.charland(at)nitobi.com>
[edit]

Original Agenda

  • Agenda
    • Upcoming Ajax conferences
    • Jon will be Technical Chair of AJAXWorld conference
      • Any suggestions from the WG about how to
        • Optimize success of conference
        • Communicate about OpenAjax activities
        • Help promote OpenAjax members
        • Avoid showing favoritism to AJAXWorld and sys-con (i.e., we love everyone!)
    • Promotional activities around completion of OpenAjax Hub 1.0
      • Current status
        • No open issues at this time
        • Interoperability WG seems to think it is ready to finalize/approve/ship
        • Spec documents all features but needs a good amount of editorial work and review.
        • Open source implements (almost) all features.
      • Proposed revised content for Web site page on OpenAjax Hub
      • What kinds of demos can be create?
        • Developed within OpenAjax Alliance? (e.g., Product Selector)
        • Developed by members (presumably, showcasing their products)
    • Other promotional activities - what else should we be doing?
      • We haven't talked about this in a few months
    • Should OpenAjax Alliance publish material about Mobile Ajax
    • Other white papers
      • Community can use help with using Ajax techniques with portals and JSF (Ric Smith might help here)
      • Security? Performance management?
      • Any volunteers to work on initial drafts?
    • OpenAjax Product Selector


[edit]

Minutes

[edit]

Topic: AJAXWorld

Jon: I am Technical Chair of AJAXWorld. I am looking for suggestions for how to optimize things for OpenAjax, Ajax in general, and how to make the conference as successful as possible.

DavidB: What are the duties of the Tech Chair.

Jon: I was told that I wouldn't have to do much, but I assume that they will be responsive to all suggestions, especially those from the Tech Chair.

DavidB: Will you have to review talk submissions?

Jon: No one has said anything yet.

Jon: One idea we discussed in the Steering Committee was to propose an OpenAjax track for one day of the session and that we could fill up a whole day. If we did that, what sessions would we have?

DavidB: OpenAjax intro, Hub, Registry.

Ted: syscon cooperation and follow-through can be challenging. I had difficulty in the past with attempts to get an app server shootout event.

David: Question of whether to get the proposed track. If so, then try to get it solidified early.

Jon: Can't hurt to ask.

Ted: true. Just make sure there is a firm commitment before doing anything from a publicity perspective.

Jon: Yes.

DavidB: How is in charge, Jeremy or Roger?

Jon: So far, only corresponding with Roger.

DavidB: Sometimes Jeremy is MC.

Jon: Back to question of proposed content for an OpenAjax track.

DavidB: Can fill up a day with sessions for each committee. OpenAjax intro, Hub, CommHub, security, mobile, easy to find topics.

Jon: That's a functional breakdown.

David: Maybe an end-to-end technical discussion about the life cycle of an Ajax application and the various threads that happen in the browser.

DavidB/Ted: But this might be too technical to work well at a tradeshow.

DavidF: Don't forget about connection to SOA and the Enterprise connection.

Jon: Yes, definitely. I have found in my presentations that it resonates to tie OpenAjax with Web 2.0 and SOA.

DavidF: We have some content in our white papers about SOA.

Jon: Yes, but I believe it is pretty short. At some point, we need to update the white papers in light of several months of better understanding about how to communicate.

Jon: Are there ways to promote particular companies? I am thinking that if we allow companies to showcase their use of OpenAjax, then we are likely to get greater investment from them. Is this a good idea? What's the best way to proceed?

DavidB: First focus on the toolkits and proceed up the chain until you get to the mashups. TIBCO and dojo are going there. Also QED. Wonderful idea to promote the companies.

Jon: Maybe Sun will be motivated to showcase jMaki.

[edit]

Topic: How best to promote the Hub

Jon: We are about done. I believe the source code is done. The test suite has one more addition which is in process and probably needs about one more hour before check-in. The spec just needs editorial work. How do we promote it?

DavidB: SOme options. Blogging. Member companies talking about their support. Press releases. All of these are viable.

Jon: Do we have a PR replacement for Joe Becker?

DavidB: Yes. Just heard of this.

[edit]

Topic: New writeup on OpenAjax Hub

Jon: Has anyone looked at it?

Mike: I looked at it. Looks fine. No red flags.

Jon: I'll send email asking for objections to moving it up to the Web site.

DavidF: I promise to review it by the end of this week.

[edit]

Topic: Hub demos

Mike: What are you thinking? What do people want to see?

Jon: I was thinking of two bunches of demos. First, mashups. Second, regular old web apps but where there is a compelling need for multiple toolkits with whole different APIs that the Hub ties together

Mike: I'll talk with John Crupi about whether he has ideas for mashups. He is somewhat leading edge and wants more demonstrations that utilize open standards.

DavidF: Good idea. I think John has a very good handle on Enterprise requirements along with SOA.

Jon: Along a second axis, I was thinking we need to showcase both commercial products to establish OpenAjax legitimacy in the marketplace and roll-your-own web applications using open source. Perhaps the mashup demo highlights the commercial offerings and the roll-your-own highlights the individual developer

DavidF: How do you show in a convincing manner that you are using multiple toolkits?

Jon: I was just assuming that the demo would require that you show some source code

Mike: Yes, we have found that you have to show source code

Andre: Anyone using the Hub today?

Jon: We had the InteropFest with 12 toolkits, but we tore the Hub apart and put it back together between March and May, so probably very few people are working on it now. We need to tell them it is stable again. I believe TIBCO either is doing something or intends to do something soon, and Dojo, and a couple of others, but we have to get the word out.

[edit]

Topic: Promoting the Hub

Jon: Any suggestions?

Andre: Just make sure we aren't confusing people about why/when to use multiple toolkits, like arbitrarily taking different widgets just to do it. Need to find a non-articial reason, like Dojo has graphics.

Jon: Is indeed a good point.

Ted: Clear use case is mashup scenarios.

Jon: But for compelling individual widgets, isn't Nitobi the poster child with its data grid widget?

Andre: Well, yes. Have integrated with DWR and Prototype, also YUI.

DavidF: Often you have internal libraries built on particular toolkits.

Jon: Yes, corporate standard widgets. Same indirection issues as mashups.

[edit]

Topic: Other promotional activities

Jon: Haven't discussed this in a while. Just looking for suggestions.

Mike: I don't notice much lacking right now especially given that it is early summer. Look to do things in conjunction with event-like activities.

Andre: Are there lists of Ajax projects where we need to make sure that OpenAjax is on the list? Ajax Patterns gets a lot of traffic.

Jon: Good suggestion.

DavidF: Can the public get to our wiki and other documents?

Jon: Since October, everything we do is at least read-only to the public. Google actually indexes our wiki.

[edit]

Topic: Next meeting

Jon: In 2 weeks.

Retrieved from "http://www.openajaxalliance.org/member/wiki/Marketing_Minutes_2007-06-19"
Personal tools