Marketing Minutes 2007-09-11

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URL: http://www.openajax.org/member/wiki/Marketing_Minutes_2007-06-19

Contents

OpenAjax Alliance Marketing Working Group meeting minutes 2007-06-19

Attendees

  • Jon Ferraiolo <jferrai(at)us.ibm.com>
  • Ted Thibodeau <tthibodeau(at)openlinksw.com>
  • David Frankel <david.frankel(at)sap.com>
  • Chris Erickson <chris.erickson(at)icesoft.com>

Original Agenda

Minutes

Topic: AJAXWorld magazine articles

Jon: We have received the PDF proofs showing the articles with page numbers. They made only minor editing changes. All content that we submitted is still there. It looks certain that the magazine distributed at the conference will have our 3 articles.

DavidF: Good job!

Jon: Thanks to everyone.

Topic: Security white paper

Jon: I was planning to send email asking for +1 approval to publish the new white paper on our Web site. No changes in the past month.

Ted: Have not had a chance to look at it yet. My bad.

DavidF: I did some edits about a month ago. So did others.

Jon: Yes. Unchanged since then.

DavidF: So I'm fine with publishing it.

DavidF: Shel sent some email.

Jon: Yes. I believe his issues were addressed and that he sent email saying he was satisfied.

Jon: The magazine will be handed out at the confernece. One of the magazine articles is a condensed version of the white paper and says that it is a shorter version of the bigger white paper and gives the URL. Therefore, it would be bad if we didn't publish the white paper.

Topic: Messaging at AJAXWorld conference

Jon: It seems clearcut that we would talk about OpenAjax in the same terms as the first magazine article "Remarkable First Year". We accomplished a lot in our first year and we will accomplish more going forward. That sort of thing. But is there anything else we should be saying. Should we have more specific messaging about the future, such as we will now address Ajax security or mobile Ajax or Enterprise or something like that? Could be a different axis that any of these.

ChrisE: Hard to brainstorm now. Might be a good topic for F2F. Build a list of marketing initiatives we might pursue.

Jon: Definitely good for the F2F, but that won't help with the conference.

ChrisE: OpenAjax has addressed and has built credibility on the key issues facing the Ajax community. Security was a key issue and we have responded well with our security efforts. We are looking to the future with mobility. We continue to explore the Enterprise. We are focusing on the right things, on the things that the market says are important.

Jon: Great. One question that has been debated is how much of an Enterprise focus we should have.

ChrisE: We have a strong start with one of our focuses being on Enterprise requirements. But maybe we should start working towards new initiatives around innovation and broader Web needs. Maybe a sandbox for ideas that might trickle up to the Enterprise. Maybe make that an overt goal. But the current members are mainly commercial.

Jon: I think we are already moving in that direction. We have done and are doing various open source experiments which we throw at the wall and see if it sticks. So far our open source has been from members who are either Dojo or bigger companies, but the projects are innovative things such as Comet and secure mashups.

Jon: I have been thinking that we are as much an open source effort as a standards effort. In some cases, there is more value from our open source than from our specs. What do people think?

DavidF: Yes, that's the way things have gone so far. But some of our developers want specs that they can implement on their own. Should not be a policy that we focus on open source over standards.

Jon: Yes, we are on the same page.

DavidF: Discussion of Enterprise is important. We need to focus on Enterprise-scale SOA. At our first F2F, the most interesting presentations to me were those that talked about how things fit together with the server. Those things are really important, not just the client.

Jon: Just to make sure I understand, isn't there an independence between the client and the server?

DavidF: Yes, a good architecture would achieve independence, but examples like Jackbe show how you can optimize the server. For mashups, if you don't have a good pool of services, you have nothing to mash up.

Jon: Yes. To make the promise of mashups happen, I see 3 things that are needed. 1) solve the cross-site security issues, 2) come up with necessary standards for messages and payloads, 3) get the industry to expose services is a good manner

DavidF: (agrees)

ChrisE: Going back to Jon's comment, OpenAjax is a new kind of standards organization where OS is integral to the process of developing the standards. So, not just an OS organization.

JF/DF: Yes.

ChrisE: Yes, new kind of standards organization that invests in OS.

DavidF: Which helps drive adoption!

ChrisE: What's the target audience for the Mobile white paper.

Jon: Web developers and their managers. Has business things such as the current state of Ajax on mobile devices and high-level technical things which tell the developer the issues they need to address to be successful.

Topic: Badge stickers at AJAXWorld

Jon: I made some stickers. Two problems. First, I didn't particularly like the result. Our logo doesn't work well on a sticker. Second, they changed management for the show recently, so the people I was working with are no longer there. The new management might react negatively to our placing stickers on badges which they might feel is real estate that they sell to sponsors. Best to avoid a scene this round.

ChrisE: Agreed.

Topic: InteropFest

Jon: Just a status report. We have good contribution so far. About 7 submissions covering about 9 toolkits. Plus a handful more have stated they will participate. I have a couple of toolkits that I will work on and I should have time to do this. Seems more than good enough to me. Any comments or questions?

(none)

Topic: Election

Jon: Election is in 3 weeks. I think we should open up the nomination process as soon as possible. I have web applications for nominations and voting. The web applications use Ajax. But not yet OpenAjax. I was planning to transform these applications into demos that use the Hub.

DavidF: What sort of application?

Jon: I'm not sure. May not even be an election. Probably not a pet store. That example has been a bit overdone.

ChrisE: Yes.

Jon: Could people take a look at the applications?

DavidF: Can anyone add or remove a nomination?

Jon: I have it programmed so that only people with wiki logins can make changes, and you can only add or remove a nomination for the company you work for.

Jon: Also, there are a few backups. If people have trouble, they can always send me an email. I can do things manually. In fact, the voting software takes a simple comma-separated text file. As a last resort, if someone can't operate the web applications, they can send email and I can insert votes manually.

Jon: OK to open up nominations ASAP, but with deadline for nominations being Sept 30?

ChrisE/DavidF: Yes

ChrisE: I think the web applications are great.

Topic: Face-to-face agenda

Jon: Too many topics. Some of them will have to go fast, such as here is our status, this is what we are thinking, any objections? Some topics will be good discussions. For example, if Google Gears folks come and Alex is able to come, then we will certainly have a good discussion about offline. Any other comments or suggestions?

(no comments when time runs out)

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