Marketing Minutes 2006-09-26

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OpenAjax Alliance Marketing Committee meeting minutes 2006-09-26

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Attendees

  • Andre Charland <andre.charland(at)nitobi.com>
  • Coach Wei <coach(at)nexaweb.com>
  • Dominic Porter <dominic.porter(at)edgeipk.com>
  • Erwan Paccard <epaccard(at)ilog.fr>
  • Jon Ferraiolo <jferrai(at)us.ibm.com>
  • Joseph Becker <bjoseph(at)us.ibm.com>
  • Shel Finkelstein <shel.finkelstein(at)sap.com>


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Absent

  • Alexei White <awhite(at)ebusiness-apps.com>
  • Bradley Sipes <Bradley.Sipes(at)ikivo.com>
  • Cary Liu <cliu(at)mercedsystems.com>
  • Chris Erickson <chris.erickson(at)icesoft.com>
  • Dan Roberts <dan.roberts(at)sun.com>
  • Daniel Harlow <dharlow(at)vircon.com>
  • David Boloker <boloker(at)us.ibm.com>
  • David Eddings <deddings(at)vircon.com>
  • David Frankel <david.frankel(at)sap.com>
  • Dion Almaer <dion(at)ajaxian.com>
  • Dylan Schiemann <dylan(at)dojotoolkit.org>
  • Garbrand van der Molen <garbrand(at)javeline.nl>
  • Gary Horen <ghoren(at)bea.com>
  • Ian Wenig <ian(at)zoho.com>
  • Jason Wadsworth <wadsbone(at)thefrontside.net>
  • Javier Gallego <Javier.Gallego(at)softwareag.com>
  • Jochen Krause <jkrause(at)innoopract.de>
  • John (JB) Brock <john.brock(at)sun.com>
  • John Lilly <lilly(at)mozilla.com>
  • John Janetos <jjanetos(at)laszlosystems.com>
  • Jonathan Daly <jdaly(at)nexaweb.com>
  • Joonas Lehtinen <joonas.lehtinen(at)itmill.com>
  • Jose Carrasco <Jose.Carrasco(at)in2.es>
  • Luis Derechin <luisd(at)jackbe.com>
  • Marc Englund <marc.englund(at)itmill.com>
  • Mark Gally <mgally(at)mercedsystems.com>
  • Matt Durham <matt.durham(at)softwareag.com>
  • Nolwen Mahe <nolwen.mahe(at)sap.com>
  • Paul Kim <pkim(at)mozilla.com>
  • Raju Vegesna <raju(at)zoho.com>
  • Rob Vonderhaar <robv(at)jackbe.com>
  • Sami Ekblad <sami.ekblad(at)itmill.com>
  • Sharat Chander <sharat.chander(at)sun.com>
  • Ted Thibodeau <tthibodeau(at)openlinksw.com>
  • Thomas Stoesser <Thomas.Stoesser(at)softwareag.com>
  • Todd Hay <thay(at)adobe.com>
  • Torsten Preissler <tpreissler(at)innoopract.com>
  • William Shulman <will(at)mercedsystems.com>
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Agenda

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Topic: Web site launch recap - review of what happened and how it went

Joe: 20+ trade or developer articles, directly or indirectly as a result of press release. Good traction and wide attention, including blog world. Still rolling in. Expecting some from monthlies but bulk is already out there. Bulk of reporters and analysts received it well. Nearly all are interested in what will happen at ftf. We have the market's ear. Opportunity for continuing rolling thunder with continued announcements.

Shel: Do they understand what we are doing?

Joe: Some would just report on growth and launch but a lot were able to take it to next level and understand things well, both our marketing and technical agendas. Picked up well by the press.

Jon: In my interviews, my sense was that most of them understood both the marketing and technical objectives.

Joe: Reporters are interested in getting scoops on our activities going forward.

Shel: Easier for the press to understand real standards organizations.

Joe: Yes. Anyone doing follow-up press?

(no answers)

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Topic: Web site minor tweaks.

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(1) Ted: Change mail lists to whatever(at)openajax.org? (Jon: yahoogroups instead)

Jon: We talked about mail groups on the past and decided it wasn't worth effort to get mailman installed on our current ISP or change ISPs and instead just use yahoogroups. That's what we want to do long-term.

Erwan: Going to yahoogroups is fine for internal maillists. Better to have public maillists (at)openajax.org.

Jon: Web site already says the public list is openajax(at)yahoogroups.com

Erwan: That's fine.

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(2) Jon: Bad hyperlinks in whitepaper, will fix soon

(no objections to fixing the hyperlinks)

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(3) Ted: Review lists of projects to make sure they are current (e.g., no OAT)

Jon: Most likely the result will be only adding OAT and not removing any. I don't think we can tell which projects are active and which are not.

(everyone ok with reviewing the list of projects and updating)

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(4) Jon: OK to change "how to join" to point to members agreement (Ted: I think so)

Jon: I have had to respond to around 50 inquiries in the past few days. OK to put instructions on the Web so people can print and sign the Members Agreement without contacting me first?

Erwan/Coach/Dominic: yes

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(5) Jon: Add a sentence or two about our SourceForge project (Ted: Yes)

Multiple say yes.

Coach: Any announcements about our open source project?

Jon: Wait until there is code up there.

Andre: Yes

Jon: Better to have press release later, after our face-to-face. Part of rolling thunder.

Coach: Yes

Jon: Best if we have some concrete support within products, but that will take time.

Coach: Yes

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(6) Jon: Post agenda for face-to-face meeting (Ted: executive summary paragraph sufficient, but include a report after it was done)

Jon: Three choices - (1) leave the Web site as is, just saying we will be having a meeting, (2) executive summary of what we will discuss, (3) post the full agenda.

Erwan: What is goal with putting up this information?

Jon: Just to communicate better to the world about what we do

Shel: Will we post minutes for the public to see and allow press to write articles?

Jon: Last time press interviewed some of us after the meeting. Coach was interviewed. Everyone is supposed to use good judgment.

Shel: Are committee discussions confidential?

Jon: No confidential policy at this point.

Shel: Disclosure of discussions should be on agenda for face-to-face. Agenda might be considered confidential.

Coach: Good suggestion. Should discuss at f2f. Regarding agenda, better not publish full agenda. Might change. Some conversations might be confidential.

Erwan: I wouldn't post anything. It is a private meeting. No value in publishing.

Resolution: Leave the Web site as is, where we only mention that we will be having a meeting.

Coach: Publish location?

Resolution: Mention that Sun will be hosting.

Jon: On both the public site and on the member wiki.

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(7) Jon: Under news, include press reports of our launch (Ted: Absolutely)

Jon: Just like to press release or also to some of the press coverage?

Erwan: Articles also

Coach: Best would be to separate press releases and news. But short-term may not be feasible.

Joe: Agree. Press rooom would typically have Q&A and press releases, 3 of them so far since Feb. And a couple of press articles to highlight. Should have me as press contact. I will send in the Q&A.

Coach: For now, just add links for press coverage we have received. Q&A is optional.

Resolution: Add links immediately for some of the press coverage. Add Q&A if we have time.

Action Joe: Send links and Q&A

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(8) Jon: Under events, include link to Ajax Experience (Ted: don't see reason not to)

Jon/Coach/Andre: Yes.

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(9) NEW: Minor change requests from IBM legal

  • Home page and About page: 'Members' -> 'Participants'
  • Copyright notice at bottom of each page: propose to remove (it is unnecessary and incorrect)

Jon explains. Legal issues are primary motivation.

Shel: You are suggesting to change the wording to "participant"?

Jon: yes

Dominic: Fine.

Andre: Confusing to outside?

Jon: My guess is that the public won't notice.

Andre: Yes.

Jon: My proposal is to make these changes.

Erwan: Fine.

Jon: Any objections?

(no objections)

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(10) NEW: OK to add GoETC and other new companies that have sent in signed Members Agreements?

Erwan/Andre: Yes

Erwan: As membership grows, we will need to categorize list of members

Jon: Makes sense. Let's address how to do that in a future call.

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Topic: Reminder on Steering Committee election

  • Nominations deadline - end of day, Sept. 29

Erwan: How much of a workflow for Steering Committee?

Jon: My guess is 1 hour phone call every two weeks or every month. Low volume of email.

Shel: Do persons or companies serve on SC?

Jon: Companies.

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Topic: Face-to-face meeting agenda

  • Who will do presentation on Marketing Committee accomplishments?
  • Need moderators and speakers for three sessions on Thursday
    • Ajax Customers Panel
    • Ajax Run-time Panel
    • Ajax Developer Tools Panel
  • Any presenters for Mobile Ajax Panel on Friday?
  • Any presentations for Futures Panel on Friday?

Erwan: I will volunteer to moderate any panel

Jon: ILOG seems to make the most sense for usres and tools

Erwan: I will moderate the users panel. Christophe Jolif will moderate the tools panel.

Shel: I can do whatever.

Jon: Runtime is left.

Shel: OK.

Shel: What about having to sign Members Agreement?

Jon: Are you recommending a hardcore approach?

Shel: Should be clear on the policy. If you want serious discussion, there will be IP topics mentioned.

Erwan: Agreed. To be productive, need to require signing the agreement.

Andre: Agreed also.

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Topic: David Temkin's suggestions around new/revised architecture classifications

  • Email from David forwarded on 2006-09-12
  • Punch line: "...We believe that 'compiled Ajax' is an appropriate (and popular) solution for a broad range of applications, and should be listed as a top-level classification supported/described by OAA. We're happy to sign up to add the appropriate material to the white paper if there's consensus around this."

Jon: Question for today is when to address this issue? Maybe a topic for f2f?

Coach: At f2f, set roadmap and decide priorities. This is one topic.

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